Aging but active boomers and their still lively libidos are changing how products are packaged and marketed.
Hearing aids are promoted as "sleek and sexy devices" in colours such as Champagne Beige, Samoa Blue, Racing Green, Cabernet Red, Sexy Silver and Negligee Black.
A new product called Betty Beauty for safely dying hair down there to match hair up top has gone back to the lab to boost its grey coverage.
And Ensure, the supplement drink used for years to deliver nutrition to the frail elderly is now described as a "cool and creamy shake" in au courant flavours including coffee latte –– a "delicious between-meal snack...to help you stay healthy, active and energetic."
The mature population is even changing the way products are paid for: Chicago-based Chase Bank issues a Kiss Platinum Visa credit card. Monthly statements include "inside gossip straight from the veteran shock rockers."
Aging boomers want convenience, luxury and platinum consumer status without relinquishing their claim on sex, drugs and rock 'n' roll.
Here is an experiment you might try. Think back to your youth and try to remember your favourite grandparents, aunts, uncles, teachers, neighbours or even parents. Think hard about what they gave you and what is was that made them such a memorable inspiration. Now try to imagine them fussing about pubic hair dye and forcing you to rap about the Rolling Stones or your hot dates with them and you may begin to appreciate why we may soon be the most disrespected generation in history, and deservedly so.
9 comments:
Synchronicity at work again. A friend and I (both in our 70's) were laughing about some of the younger geezers among us and how ridiculous they are thinking that these silly ruses are fooling anybody. I'll send along this link. She'll be mightily amused... and please don't ask anyone to imagine the unimaginable notion that the older generation would engage in these frivolities. Joint replacement and hearing aids, no matter in what tasteful colors aren't sexy, although they can produce a lot of laughter in those with a sense of humor.
The boom peaked in 1961, and I wasn't born until 1962. I am, therefore, not part of the Babyboom Generation.
That's my story and I'm sticking to it.
You were born in the same year as Dougas Coupland, the man who coined the term Generation X.
Think hard about what they gave you and what is was that made them such a memorable inspiration. Now try to imagine them fussing about pubic hair dye
Eeewwwwww...grandma! Stop scaring us!!
If the shoe doesn't fit, don't try to cram your foot into it and don't be too smug either, we still don't know what your generation will inflict on us all.
...
We'll be too busy paying for the Boomers' sleek and sexy hearing aids to inflict much damage on anyone.
We already know too well what they inflicted upon us!
The duet of Sandler & Nicholson singing "I'm So Pretty" while backing up traffic on the 59th Street was probably the funniest thing I've seen in a movie for many years.
er that's the 59th Street bridge.
Post a Comment